The vespa

Reflection of the Italian savoir-vivre.

Just after World War II Enrico Piaggio, son of Rinaldo and founder of the scooter company of the same name, instructs designer Corradino d’Ascanio to give form at a new motorised two-wheeler.

Instructions: cheap, simple and usefully in traffic. It gets baptised whit the name ‘vespa’, literally wasp, because of its easy and lightly sound. A low elevation, easy use in traffic and above all an unique design. Never say scooter to a vespa. A vespa is a vespa. Who once had one, can’t no longer further without. More than 16 million sold pieces, the vespa has become a myth, or saying it more trendy a hype. It represents a culture, a savoir-vivre. A relaxed way of life free of any stress. With other words extremely suitable means to explore and go through a landscape.

To get more information about the vespa you can go to the ‘museo piaggio’ at Pontedera.